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Esther Ru Bay

Lovely to meet you

Over the last 18 years I have sent many people to many different places, learning more every time.

I enjoy working with people to plan their adventures to create memories to keep for life.

In the last years we have mastered how to deal with flight and regulation changes. Travel is more complicated but we're here to make it as easy as possible for you, so you can explore the world.


My favourite holiday memories

  • Dubai
    Dubai Desert Esther Ru Bay

    The evening desert safari is a must do in Dubai; dune bashing, sunset drinks, camel riding, sand boarding, henna tattoos followed by dinner and shows in at a Bedouin camp. What is not to like?

  • Albufeira
    Albufeira Portugal

    Beach, sun, cobble stones, white costal buildings and markets makes this town in Portugal a great place to relax and soak up the sun. 

  • Buren
    Buren Holland

    Born and raised in Holland I still find new things to do, this time it was an amazing race around the historic town of Buren to find out all about its history. When in Amsterdam a canal boat trip is a must. 

  • Grand Canyon
    Grand Canyon Nevada Esther Ru Bay

    The best way to see the Grand Canyon is from the air! This gives you a perspective of how massive the Grand Canyon is; it's longer than the length of Holland!

  • Banff
    Banff Canada

    Jasper to Banff on a road trip. Its a three hour drive, but took us all day. Stopping at waterfalls, incredibly blue lakes, ice fields and to watch bears on the side of the road. 

Creating better holidays 

Whatever your travel dreams, I will work with you to create the best holiday possible. The holidays I specialise in include:

  • Small Ship Cruising - Cruising is for me is one of the ulitmate holidays. You get to experience different cities and countries without having to pack your bags. It is good value for money and easy to budget your trip. You just need to make sure you get on a ship that is right for you. Im a CLIA Cruise Masters so have done all the training as well as a personal experience to be in the top Top 20 Cruise Consultants in New Zealand.
  • Family Travel - I have 2 kids and my goal is to take them on a family holiday every year. This might just be 4 of us or we try to meet the grandparent and/or other family somewhere in the world for a holiday. It opens their eyes to the world and broaden their horizon. It also creates family memories they will have for life!
  • Group Travel - Small group travel is the ideal between independent travel and big coach touring. You get a local guide who can give you so much more information and insight to the local culture than what you can find out on your own, as well as take you to places off the beaten track. To experience new things in a group setting just heightens the excitement.
  • Cycling
  • Hiking Walking
  • Adventure
  • Coach Touring
  • Expedition Cruising
  • Ocean Cruising
  • River Cruising
  • Couples Travel
  • Disney Holidays
  • Luxury Travel
  • Road Trips
  • Solo Travel
  • Train Journeys

Some of the destinations I have explored

ASIA: Bali, Indonesia | Hong Kong | Japan | Malaysia/Borneo | Singapore | Thailand
AUSTRALIA: Brisbane | Gold Coast | Melbourne, Victoria | Sydney, New South Wales
MIDDLE EAST: Dubai, UAE | Turkey
NORTH AMERICA: Canada | Mexico | USA
SOUTH PACIFIC: Fiji | New Caledonia | Rarotonga, Cook Islands | Samoa | Tahiti | Vanuatu
UK/EUROPE: Austria | Belgium | Bulgaria | Croatia | Czech Republic | Germany | Hungary | England | France | Italy | Greece | Netherlands | Spain/Portugal | Switzerland | Turkey 

What my customers have to say

  • Esther Ru Bay has been our family travel agent for around 15 years. She is extremely professional and goes above and beyond when booking our family holidays, to set us up for the best possible experiences. Esther is easy to communicate with and very efficient. I highly recommend her.
  • Thanks so much, you did an excellent job organising our trip away. It went smoothly. We all had delays in leaving Auckland airport, but it wasn't a problem. We had a long stop in Hawai'i so even with the delays we did'nt miss our next flight. All our covid paperwork was sorted beforehand thanks to you letting us know what we needed. The Edison hotel and Embassy Suites were fantastic, we'd highly recommend them both. We all enjoyed the time away. Everything went well and I appreciate your quick responses to my last minute emails. Thank you for once again organizing a wonderful holiday for us all!
  • Thank you so very much Esther! Can't say how grateful we are that you have been able to help us and give us somewhere to stay at Christmas! All our ESTAS have come through now so yay!
  • We just wanted to say thank you again for all your help and support in re-arranging our travel plans due to the Auckland floods. Even though we were only in Sydney it was amazing how stressful this situation was and you guys really made us feel supported every step of the way. The communication and customer service provided by you was impeccable and we could not have asked for anything better. You guys were amazing, thank you so much.
  • Esther RuBay has been our family travel agent for around 15 years. She is extremely professional and goes above & beyond when booking our family holidays, to set us up for the best possible experiences. Esther is easy to communicate with & very efficient. I highly recommend her.

My travel stories

Postcard from Seven Seas Explorer

Regent Seven Seas is all-inclusive and when they say all-inclusive the mean all-inclusive. We spent 6 nights on the ship and had a $0 bill at the end of the trip. It includes all restaurants on the ship, your drinks around the ship and in your minibar, shore excursions and laundry. 

Awards & qualifications

  • Blue Lagoon Cruises Specialist
  • Tahiti Specialist
  • Aussie Specialist
  • Fiji Specialist
  • Tourism New Zealand
  • House of Travel Gold Sales award 2019
  • House of Travel Gold Sales Award 2018
  • House of Travel Gold Sales Award 2017
  • House of Travel Gold Sales Award 2016
  • House of Travel Gold Sales Award 2023
  • House of Travel Silver Sales Award 2015
  • CLIA Masters